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Did you know that professional web designers use psychological principles when they design websites? Even if they do it somewhat subconsciously, they are digging into the psyche of the audience to encourage them to visit and stay on the website. Today’s designers use market research to dig into the psychology of your clients.

Answer Why, What, When and How Questions

The first task most web designers complete is asking why-type questions. For example, why would your clients purchase your product and visit your website? They may also ask what makes them satisfied or unsatisfied with their digital experience with your company. They may investigate the navigation process your customers follow on your website.

Next, they will look into what your clients want, what products are available and what are their quality levels. Then, they will ask what about your website. For example, what colors or graphics do your clients expect and desire, and what plugins will help your company attract and retain customers and help your company.

Asking these questions is vital to an effective website. Therefore, although it may take time to do it right, don’t skip this research.

Distinguish Yourself From the Competition

Many web designers use the Von Restorff Effect to distinguish your website from those of your competitors. This effect explains how participants remember one or more products after they are presented with a list or bunch of them. It proves that you must make your products or website different so that it sticks with your clients.

Web designers go further and change the look of different links and buttons on the website to encourage the clients to click on them. For example, your call-to-action button may be a different color or size than the rest of your links. This change is visually stimulating and encourages your clients to interact with your website, especially the parts that require their input.

Make It Simple, Clear and Organized

Just like most things in life, your customers want a simple, clear and well-organized website. They want to easily and quickly find what they are looking for, whether it is information, products or contact information. Therefore, if a complex concept can be better explained using a graphic, use it. Make your links easy to find and in logical order. Use the simplest and easiest to understand language and graphics are always best. Also, use your colors and graphics to draw the eye and make your products and information easy to find.

Reputable web designers conduct in-depth research on your audience and the psychological characteristics that affect how they view and navigate your website. Exploiting these needs improves your clients’ experiences, resulting in greater loyalty and sales.