The higher commission checks associated with commercial real estate, or CRE, make it a lucrative career option. However, to be successful, you need the right tools and strategies to attract/convert clients. Fortunately, it is possible to generate commercial real estate leads without investing a lot of time and money. Here are 12 ways you can consistently generate commercial real estate leads.
12 Ways to Generate CRE Leads
Below, we will outline 12 ways that you can easily generate commercial real estate leads.
Use CRE Data Platforms to Find Leads
To successfully generate commercial real estate leads, you must first gather information, which can be done by leveraging CRE data platforms. These platforms help agents generate CRE leads by providing contact info, available properties, listing agents, and other details.
Create a Custom Website & Landing Page to Attract Leads
A landing page optimizes your website for generating commercial real estate leads. You can create a custom landing page for all leads or multiple pages for leads that land on your site from various sources or different types of leads.
Add Your Profile to CRE Databases
Chances are, you’ve seen the profiles on Zillow from residential real estate agents. As a commercial real estate agent, you can take advantage of the exposure provided by placing your profile on a commercial property directory.
Market to Niche CRE Client Types
While CRE is a niche in real estate, it’s still a broad category. For example, buying/selling restaurant space requires a different understanding and connections than buying/selling corporate office space. If you will hyper-focus your marketing/advertising efforts, you may find that you are more successful.
Purchase CRE Leads
If you are trying to jump-start your CRE career, you can purchase real estate leads for buyer or seller clients. Some platforms allow you to join for free and purchase the leads you need when you need them.
On the other hand, you may want to use an AI (artificial intelligence) lead generation platform. This identifies individuals that are likely to buy/sell in a prescribed period and then creates ads to reach those individuals. It puts your brand in front of people when they need your service.
Generate CRE Leads from Expired Listings
You can find leads that want to sell by looking at expired listings. However, be cautious because often these clients likely had a bad experience with an agent or were disappointed with the process. Therefore, while effective- you should be thoughtful when a finding leads this way.
Be Active in Your Community & with Businesses in the Community
One of the best ways to scale your business and income as a CRE agent is to establish your authority. You can do this by making connections to provide value to potential clients and other commercial real estate professionals. There are lots of ways you can do this: host/present training seminars, attend in-person events, and more.
Remain in Touch with Previous Clients
According to the National Association of Realtors, approximately 68% of sellers found an agent through referrals and 53% of sellers used their agent a second time. Keep the lines of communication open, keeping yourself fresh in their minds as a resource for real-estate-related questions.
Nurture Prospects with CRM
As your business and contact list begin to grow, you need some way of keeping track of it all. CRM software offers a variety of benefits for CRE agents, including being able to maintain contact with current and previous clients, generate commercial real estate leads, and convert those leads to clients.
Post/Advertise on Social Media
There’s no denying that social media is a great way to get your name, brand, and expertise into the public so that your target client sees it. You post listings, share client wins, and provide valuable information for growing businesses that align with your target demographic. Social media includes:
Find Startups through Crowdfunding Sites
You can set your CRE business up for success by planting seeds with owners of new businesses. After all, at some point, startups require physical space as their business grows. Therefore, it’s a good idea to establish relationships with the owners and employees.
Join CRE Associations & Teams
No matter what industry you’re in, you should always be looking to learn more about and improve your craft. You can join an association to connect with others in your field. When you establish these connections, you are increasing your sphere of influence, or SOI, which opens up opportunities for referral generation.
As you can see, there are lots of techniques for generating commercial real estate transactions. If you’re still struggling, make sure to contact Ideal Financial Group. We will be more than happy to help you generate your leads.